“…14 Media portrayals often latch onto and help reaffirm such beliefs -the Spanish, for instance, are celebrated for 'la furia', the French for their 'champagne' football and the English for their 'bulldog spirit'. 15 Fans, too, become part of the 'semantics of football', (re)affirming their own national identities, whilst 'othering' those with different backgrounds. 16 Over time, representations of style -and, by extension, national attributes -become mythologized in popular memories, which hark back to historic sides, specific events and individual players -both heroes and villains alike.…”