Football in the community: ‘What's the score?’

Promoting Corporate Social Responsibility in the Football Industry

“…This method is mainly regarded as a way of "diverting attention" from other issues (Andreff, 2000) and in a lesser amount as a way of re-connecting with the local community of each club (Watson, 2000).…”

Football in the community: still ‘the game’s best kept secret’?

“…2 At the time of the last major research 3 into FITC, professional football was undergoing significant changes that were leading it into a new, commercially buoyant era. Television viewing was increasing rapidly, sponsorship deals were being struck, the game had become more fashionable and club merchandising was developing strongly.…”

Football and social inclusion: Evaluating social policy

“…whether or not the schemes should be closely integrated with the clubs (Taylor, 2004;Watson, 2000;Perkins, 2000). While these issues are significant, the importance of project evaluation as a basis for understanding football's role in the community has too often been overlooked.…”