“…The social identity theory (SIT) states that a person’s identity is linked to their group ( Tajfel and Turner, 1986 ). The theory has been popularly used to examine online group behaviour in the context of online gaming ( Sharma et al, 2021c ), electronic project teams ( Tansley et al, 2013 ), social media ( Shih et al, 2017 ), microblogging ( Jiang et al, 2016 ), virtual communities ( Shih et al, 2017 ), addiction and health ( Bathish et al, 2017 ). The in-groups derive social norms and guide desired and normative behaviour of individuals ( Tajfel and Turner, 1986 ).…”