Forbidden from the Heart: Flexible Food Taboos, Ambiguous Culinary Transgressions, and Cultural Intimacy in Hoi An, Vietnam

Avieli, Nir

doi:10.1007/978-981-13-0743-0_3

“…In Viet Nam, food consumption is traditionally influenced by beliefs around the health properties of food and with food 'taboos' tending to be temporary and context specific (Avieli 2019). Many Vietnamese follow the Chinese yin-yang (âm-dương in Vietnamese) theory of diet categorizing food as dương (hot) or âm (cold) (Chen and Swartzman 2001).…”

Section: Taboos Beliefs and Misconceptions Affecting Consumer Choicementioning

confidence: 99%

Determining key research areas for healthier diets and sustainable food systems in Viet Nam

Raneri¹,

Kennedy²,

Nguyen³

et al. 2019

View full text Add to dashboard Cite

established in 1975, provides research-based policy solutions to sustainably reduce poverty and end hunger and malnutrition. IFPRI's strategic research aims to foster a climate-resilient and sustainable food supply; promote healthy diets and nutrition for all; build inclusive and efficient markets, trade systems, and food industries; transform agricultural and rural economies; and strengthen institutions and governance. Gender is integrated in all the Institute's work. Partnerships, communications, capacity strengthening, and data and knowledge management are essential components to translate IFPRI's research from action to impact. The Institute's regional and country programs play a critical role in responding to demand for food policy research and in delivering holistic support for country-led development. IFPRI collaborates with partners around the world.

show abstract

“…Like femininity, masculinity is linked to heterosexuality by default, as all men are expected to marry and have children (Soucy, 1999;Nguyen Thi Thuy Hanh, 2009;Horton & Rydstrom, 2011;Manh Cuong La, 2012;Minh T. N. Nguyen, 2018a). Under the Vietnamese patriarchal framework, men are also expected to exhibit sexual and financial prowess, restrain "vulnerable" emotions, and demonstrate determination (Soucy, 1999;Nghe et al, 2003;Phinney, 2009;Horton & Rydstrom, 2011;Avieli, 2019).…”

Section: Traditional Gender Relations Hegemonic Masculinity and Disruptionsmentioning

confidence: 99%

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Luong¹

0

View full text Add to dashboard Cite

This doctoral thesis explores Vietnamese audience reception of soft masculinities, defined by the aestheticisation and romantic idealisation of male characters, in South Korean television dramas (K-dramas). Based on interview data collected in 2019, the thesis focuses on patterns of gendered desire, identification, and negotiation in viewers in their 20s and 30s. It highlights the popularity of K-dramas in Vietnam, which have established an enduring presence there since the late 1990s, overlapping with ongoing changes in gender relations following the introduction of the 1986 Đổi Mới (reform) policy, marked by Vietnam’s transition to a market economy and gradual integration into global trade. The thesis demonstrates how the spread of this “Korean Wave” is correlated with a changing local mediascape, the rise of a consumer culture, and a growing interest in exploring the self. In this thesis, I adopt the Free Association Narrative Interview (FANI) method, which draws on the solicitation of free talk and storytelling and psychosocial attention to case studies in order to connect interview participants’ biographical details with their viewing experiences. The study is influenced by Judith Butler’s theoretical work on gender and performativity, as well as related material by scholars such as Michel Foucault and Pierre Bourdieu. I highlight how a nuanced understanding of the viewing experience treats it as a complex process linked to an individual’s biographical details and explore how this process intertwines with larger sociocultural contexts, including local norms, Confucian values, feminism, Western gender images, notions of modernity, and globalised aesthetic ideals. The study reveals that although gendered desires and identifications are shaped by norms, they can also subvert them, and thus provides empirical evidence for Butler’s theories from a Vietnamese context. It also shows that desires and identifications that result from engagement with fantasy on screen may follow viewers’ personalised logics and open up multiple avenues for interpretations. Prominent themes of viewing experiences in relation to soft masculinities analysed in this thesis include escapism, parasocial interactions with characters, romantic imaginations, melancholic identification with romantic relationships on screen, desires for upward mobility, queer pleasures, ambivalence, and disidentification. The thesis thus contributes to contemporary Vietnamese studies, gender studies, psychosocial studies, media audience studies, and research on the Korean Wave.

show abstract

“…Like femininity, masculinity is linked to heterosexuality by default, as all men are expected to marry and have children (Soucy, 1999;Nguyen Thi Thuy Hanh, 2009;Horton & Rydstrom, 2011;Manh Cuong La, 2012;Minh T. N. Nguyen, 2018a). Under the Vietnamese patriarchal framework, men are also expected to exhibit sexual and financial prowess, restrain "vulnerable" emotions, and demonstrate determination (Soucy, 1999;Nghe et al, 2003;Phinney, 2009;Horton & Rydstrom, 2011;Avieli, 2019).…”

Section: Traditional Gender Relations Hegemonic Masculinity and Disru...mentioning

confidence: 99%

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Gammon¹

1

0

View full text Add to dashboard Cite

This doctoral thesis explores Vietnamese audience reception of soft masculinities, defined by the aestheticisation and romantic idealisation of male characters, in South Korean television dramas (K-dramas). Based on interview data collected in 2019, the thesis focuses on patterns of gendered desire, identification, and negotiation in viewers in their 20s and 30s. It highlights the popularity of K-dramas in Vietnam, which have established an enduring presence there since the late 1990s, overlapping with ongoing changes in gender relations following the introduction of the 1986 Đổi Mới (reform) policy, marked by Vietnam’s transition to a market economy and gradual integration into global trade. The thesis demonstrates how the spread of this “Korean Wave” is correlated with a changing local mediascape, the rise of a consumer culture, and a growing interest in exploring the self. In this thesis, I adopt the Free Association Narrative Interview (FANI) method, which draws on the solicitation of free talk and storytelling and psychosocial attention to case studies in order to connect interview participants’ biographical details with their viewing experiences. The study is influenced by Judith Butler’s theoretical work on gender and performativity, as well as related material by scholars such as Michel Foucault and Pierre Bourdieu. I highlight how a nuanced understanding of the viewing experience treats it as a complex process linked to an individual’s biographical details and explore how this process intertwines with larger sociocultural contexts, including local norms, Confucian values, feminism, Western gender images, notions of modernity, and globalised aesthetic ideals. The study reveals that although gendered desires and identifications are shaped by norms, they can also subvert them, and thus provides empirical evidence for Butler’s theories from a Vietnamese context. It also shows that desires and identifications that result from engagement with fantasy on screen may follow viewers’ personalised logics and open up multiple avenues for interpretations. Prominent themes of viewing experiences in relation to soft masculinities analysed in this thesis include escapism, parasocial interactions with characters, romantic imaginations, melancholic identification with romantic relationships on screen, desires for upward mobility, queer pleasures, ambivalence, and disidentification. The thesis thus contributes to contemporary Vietnamese studies, gender studies, psychosocial studies, media audience studies, and research on the Korean Wave.

show abstract

Forbidden from the Heart: Flexible Food Taboos, Ambiguous Culinary Transgressions, and Cultural Intimacy in Hoi An, Vietnam

Cited by 6 publications

References 24 publications

Determining key research areas for healthier diets and sustainable food systems in Viet Nam

Determining key research areas for healthier diets and sustainable food systems in Viet Nam

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Contact Info

Product

Resources

About