“…Membership of danmei sites is staggeringly high and consists, predominately, of urban, educated, women aged between about 18-35 years old (Zheng, 2016). For example, Xu and Yang (2013) report that Jinjiang, founded in 2003 and from which we sourced material for our study, claims to be the largest female-oriented cyber-literature platform in the world with 93% of over 7 million registered users women.…”