“…While qualitative forecasting is only used when the amount of historical data is limited, quantitative forecasting is more commonly used among practitioners. The types of most commonly used quantitative forecasting are time series, regression model (Taylor and Letham, 2018), Autoregressive Integrated Moving Average (ARIMA) (Min, 2008;Jaipuria and Mahapatra, 2014;Dhini, 2015), Seasonal Autoregressive Integrated Moving Average (SARIMA) (Farhan and Ong, 2018;Mo et al, 2018), Artificial Neural Network (ANN) (Jaipuria and Mahapatra, 2014;Dhini et al, 2015); and Multinomial Logit Model (MNL) (Lubis et al, 2019). In circumstances of promotion or irrational events, combining qualitative and quantitative methods could be implemented to increase forecast accuracy (Min, 2008;Jaipuria and Mahapatra, 2014;Khamphinit and Ongkunaruk, 2016;Chong et al, 2017).…”