2022
DOI: 10.1111/poms.13727
|View full text |Cite
|
Sign up to set email alerts
|

Forecasting venue popularity on location‐based services using interpretable machine learning

Abstract: Customers are increasingly utilizing location-based services via mobile devices to engage with retail establishments. The focus of this paper is to identify factors that help to drive venue popularity revealed by location-based services, which then better facilitate companies' operational decisions, such as procurement and staff scheduling. Using data collected from Foursquare and Yelp, we build, evaluate, and compare a wide variety of machine learning methods including deep learning models with varying charac… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1

Citation Types

0
3
0

Year Published

2023
2023
2024
2024

Publication Types

Select...
7

Relationship

0
7

Authors

Journals

citations
Cited by 16 publications
(3 citation statements)
references
References 58 publications
0
3
0
Order By: Relevance
“…Li & Du, 2012;Molitor et al, 2020). Advancements in mobile devices and integration with technologies such as global positioning systems have resulted in the proliferation of location-based services (LBS) in marketing offerings (Wang et al, 2022). LBS are broadly defined as services offered specifically based on the geographic location of the mobile device, such as emergency and safety-related services, entertainment, and location-specific advertising (Jagoe, 2003).…”
Section: Effectiveness Of Mobile Advertising Campaignsmentioning
confidence: 99%
See 1 more Smart Citation
“…Li & Du, 2012;Molitor et al, 2020). Advancements in mobile devices and integration with technologies such as global positioning systems have resulted in the proliferation of location-based services (LBS) in marketing offerings (Wang et al, 2022). LBS are broadly defined as services offered specifically based on the geographic location of the mobile device, such as emergency and safety-related services, entertainment, and location-specific advertising (Jagoe, 2003).…”
Section: Effectiveness Of Mobile Advertising Campaignsmentioning
confidence: 99%
“…To improve the selection mechanisms involved in targeted advertisements, it has been widely prescribed that advertisement campaigns should leverage customers' location information (Fang et al., 2015; Fong et al., 2015; K. Li & Du, 2012; Molitor et al., 2020). Advancements in mobile devices and integration with technologies such as global positioning systems have resulted in the proliferation of location‐based services (LBS) in marketing offerings (Wang et al., 2022). LBS are broadly defined as services offered specifically based on the geographic location of the mobile device, such as emergency and safety‐related services, entertainment, and location‐specific advertising (Jagoe, 2003).…”
Section: Background Literaturementioning
confidence: 99%
“…This paradigm brings great convenience to access information, cellular transportation, property of the data needed at that location. Now the mobility of mobile users presents a big challenge for location-based service providers to use mobile phones [3]. Connecting with Android, we use smart phones based on cellular systems, with more sophisticated computing capabilities and connectivity from mobile features [4].…”
Section: Introductionmentioning
confidence: 99%