Forefronts of the Sharing Economy: Uber in Cape Town

Pollio, Andrea

doi:10.1111/1468-2427.12788

Cited by 49 publications

(29 citation statements)

References 75 publications

(71 reference statements)

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“…Therefore, this hypothesis is not confirmed in all its terms either. This seems to ratify that the sharing economy [73,74] is being strongly incorporated into the professional/work segment, especially among older people.…”

Section: Main Findingsmentioning

confidence: 85%

Repeat Consumer Behavior on Smart P2P Tourism Platforms

et al. 2019

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Despite the key role played by frequent consumers interacting on smart P2P (peer to peer) tourism platforms, there are hardly any studies on the explanatory variables of their frequency of use. This paper aims to understand the motivational and sociodemographic factors that bring about repeat consumers in collaborative accommodation and transport services. In order to test various assumptions, a set of logistic regressions were made where the dependent variable is the frequency of use and the independent variables are sociodemographic and motivational factors. The results suggest that many consumer attributes recognized as being typical of collaborative platforms, such as young people traveling with friends for leisure who are interested in low prices, have changed. We found that, due to the consolidation of these smart business models, the frequency of use increases with age and for those who travel for work reasons. In addition, it is worth noting the existence of a positive relationship between consumers who provide reviews on these platforms and their frequency of use.Sustainability 2019, 11, 7082 2 of 13 company in the "Global 500 Rankings 2019" [7] with the highest brand value, ranking above Marriott International, the world's hotel leader. In addition, it has managed to overtake Booking.com, one of the main online hosting booking platforms [8]. Uber's fleet in New York is now three-fold larger than the number of yellow taxis [2].This sustained growth contradicts initial perceptions that these were temporary business models, aimed at a young audience, which were hardly going to be able to compete with traditional tourist services. The contextual factors that contributed to the rapid development of this business model, such as the globalization of society caused by the Internet [9-11], the boost from millennials [2,12,13], and the global economic crisis that favored the reuse of resources [14] are less influential now. Therefore, no one doubts that collaborative tourism is here to stay and will continue to grow [5,15].The consolidation of these smart tourism business models has been supported by the highest degree of satisfaction and recommendation of these services versus the traditional ones [16,17]. Both domestic [18] and European studies [5] show the greatest tendency for users to recommend collaborative platforms.Smart P2P tourism platforms are adapting their products to better fit the needs of consumers than traditional services, which creates the perception of quality and thus increases its frequency of use [12,[19][20][21][22]. This increased frequency of use causes greater confidence in the product and service [23][24][25], which is particularly relevant, since consumer insecurity and mistrust have been established as some of the most important reasons for the non-use of collaborative platforms [22,26,27]. In addition, the frequency of use is usually related to the service recommendation (e-wom) [28][29][30][31].Despite the success of these smart models, there are few studies focused on P2P accommod...

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Section: Main Findingsmentioning

confidence: 85%

Repeat Consumer Behavior on Smart P2P Tourism Platforms

et al. 2019

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“…Yet another stream of research discusses gig workers' conditions (Jamil and Noiseux, 2018;Rosemblat and Stark, 2016) and self-perceptions (Chen, 2017;Peticca-Harris and Al. 2020;, including a sub-focus on the global south with a still limited, but rising, number of case studies of ridehailing platforms ranging from India (Kashiap and Bathia, 2018), to Nigeria (Meagher, 2018), to South Africa (Carmody and Fortuin, 2019;Pollio, 2019). A thread running through this substream is the attention to the instrumental use that digital platforms make of the language of socio-economic inclusion, complicating the relationship of development, technology and entrepreneurship (Graham et al 2017;Koskinen et al, 2018).…”

Section: Scrutinising the Gig Economymentioning

confidence: 99%

‘Going Karura’: Colliding subjectivities and labour struggle in Nairobi's gig economy

Iazzolino

2021

Environ Plan A

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Based on an ethnography of Uber drivers in Nairobi, my article explores practices of contestation of the gig economy taking place both in the digital and physical space of the city. It argues that the labour struggle against the price policies and the control mechanisms of ride-hailing platforms such as Uber foregrounds the tension between a subjectification from above, in which the platforms construct the drivers as independent contractors and the shaping of subjectivities through the interaction of the drivers with the digital platforms and with one another. It also suggests that, through contestation, as the one catalysed by the call to ‘go Karura’, logging off from the app, the workers connect their struggle to a broader critique of processes of exploitation, dependency and subalternity involving the state and international capital. While contributing to the growing literature on the gig economy in low- and middle-income countries, my article brings the labour geography scholarship exploring how workers collectively shape economic spaces in conversation with the intellectual tradition of Italian Operaismo (workerism). In doing so, it highlights the nexus of labour subjectivity and collective agency as mutually constitutive.

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“…The sharing economy is the means by which goods and services are distributed, which varies from the traditional model of companies hiring workers and selling products. In the sharing economy, people are said to rent or to "share" items to other individuals such as cars, homes and personal time (Pollio, 2019). The shared economy is a socio-economic environment that shares physical and human resources (Sun, 2018;Widener, 2015).…”

Section: The Sharing Economymentioning

confidence: 99%

Taxation within the Transport Sector: A Ride-hailer and Sharing Economy Perspective

Anaman

Ahmed²

2021

afmj

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This study explored the implications of taxes on ride-hailing services in a developing economy setting and its effect on the activities of drivers who patronize such services. Using thematic analysis, the study analyzed interview responses from key participants in the ride-hailing services such as the drivers, service operators, and vehicle owners based on the sharing economy perspective. The results indicate that (1) in a broader sense the contribution of the ride-hailing service is characterized with some features such as savings in money and time, ease of stress for both drivers and passengers, and also ease of movement; (2) taxes are needful to ensure sustainable governance but these taxes ought to be equitably charged to all actors within the economy and (3) the Vehicle Income Tax is a cause of financial distress to Uber drivers due to its increasing nature. More importantly, the tax has the potential of eroding profits which makes drivers worse off. This new but genre system of transportation is gaining roots and far advancing within the Ghanaian landscape. Thus, policymakers and industry players must focus on its role within the economy and the benefits therefrom. Equally, there must be more policy initiatives to prevent overburdening the final consumer of ride-hailing services with high taxes and prices. It also suggested that subsequent studies focus on the use of a different methodology within a different or the same setting.

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Forefronts of the Sharing Economy: Uber in Cape Town

Cited by 49 publications

References 75 publications

Repeat Consumer Behavior on Smart P2P Tourism Platforms

Repeat Consumer Behavior on Smart P2P Tourism Platforms

‘Going Karura’: Colliding subjectivities and labour struggle in Nairobi's gig economy

Taxation within the Transport Sector: A Ride-hailer and Sharing Economy Perspective

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