Economic policies and exchange rate fluctuations significantly impact the hotel industry. These changes force hotels to focus on providing value based on customer purchasing power. Customers compare prices with the benefits gained from products or services provided. Therefore, price fairness is crucial to determining value and customer satisfaction. Specifically, when the value of the product or service matches the price. Based on the current change in the exchange rate and its impact on prices and customers' evaluations of products and services in hotels, and a lack of previous studies that dealt with the topic in Egypt. The research developed and examined a conceptual model grounded on three theoretical perspectives; equity theory, dual entitlement theory, and expectation-disconfirmation theory. The proposed model investigated the relationship between price fairness, perceived value, and customer satisfaction under the exchange rate change in hospitality industry in Egypt. Both paper-based questionnaires and web-based questionnaires were distributed to a stratified random sample of 384 guests in three, four, and five-star hotels in the Red Sea and Luxor governorates. The results show that the change in the Egyptian pound exchange rate increased food and beverage prices, and accommodation prices in hotels, moreover had a positive impact on the tourists' decision to purchase. Additionally, price fairness affects both the perceived value (functional, emotional, social, and value for money, and customer satisfaction. Moreover, perceived value acts as a mediator in the relationship between price fairness and customer satisfaction. This research contributes to filling a knowledge gap and offers practical implications. https://jaauth.journals.ekb.eg / customer satisfaction under the exchange rate change in hotels in Egypt, (4) investigate the impact of perceived value on customer satisfaction under the exchange rate change in hotels in Egypt, (5) explore the mediating role of perceived value in the relationship between price fairness and customer satisfaction under the exchange rate change in hotels in Egypt, (6) provide recommendations that may contribute to filling the knowledge gap and offer practical implications.
Literature Review 2.1. Exchange Rate ConceptThe exchange rate, defined as the number of foreign currency units required to convert one domestic currency unit, serves as a crucial determinant of the foreign currency's value relative to the home country's currency (Katmas & Indarningsih, 2022;Soukotta et al., 2023). Moreover, the exchange rate establishes the value of foreign currency against the currency of the home country (Alstadheim et al., 2021). Furthermore, the exchange rate is described as "the connection between two connected currencies or the value of one currency for conversion to another" (Lezar, 2023, p. 89). The International Monetary Fund (IMF) prepared a rigorous methodology to calculate the weighted average exchange rate, through analyzing the proportion of transactions conducted at variou...