2022
DOI: 10.1111/cwe.12423
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Foreign Demand, Competition Strategy, and Export Markups: Evidence from Chinese Multi‐Product Exporters

Abstract: Using Chinese microdata from 2000 to 2013, we document how demand shocks in export markets lead multi‐product exporters to adjust markups across products. We find that, in response to positive demand shocks, quality‐based competitive multi‐product firms increase product markups significantly, particularly for core products, whereas cost‐based competitive multi‐product firms respond by reducing product markups. The reason for this is that positive foreign demand affects markups through two opposite channels: pr… Show more

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Cited by 8 publications
(3 citation statements)
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“…Existing studies typically employ price and quality (Eckel et al, 2015;Feng et al, 2017;Xu et al, 2022) to discuss firms' export performance. This section therefore explores further the effects of product switching during the period of policy support on firms' export performance with regard to export unit price and product quality.…”
Section: Export Performance Of the Product Switchingmentioning
confidence: 99%
“…Existing studies typically employ price and quality (Eckel et al, 2015;Feng et al, 2017;Xu et al, 2022) to discuss firms' export performance. This section therefore explores further the effects of product switching during the period of policy support on firms' export performance with regard to export unit price and product quality.…”
Section: Export Performance Of the Product Switchingmentioning
confidence: 99%
“…Besides, a technology spillover effect from foreign patents granted by China helps to improve Chinese fi rms' innovation ability. The improvement in fi rm innovation level in turn improves the production effi ciency of fi rms (Manova and Yu, 2017;Xu et al, 2022) or improves the quality of export products directly (Pang et al, 2022).…”
Section: A Simple Analytical Frameworkmentioning
confidence: 99%
“…Admittedly, subsidy policies might achieve a certain degree of crowding out effect on export innovation, that is, falling into the “low markup rate trap” (X. Dai et al, 2018; Xu, 2019). Meanwhile, it might not change the direction of the subsidy policy’s influence on export innovation.…”
Section: Model Establishment and Research Hypothesismentioning
confidence: 99%