“…Prior research has offered significant evidence on a different kind of social value creation activities of organizations, including reducing health disparities, female empowerment, contribution towards nutrition and overcoming hunger, skills enhancement and basic infrastructure (energy or sanitation) development activities (e.g., Bento, Jacquinet, & Albuquerque, 2019; Datta & Gailey, 2012; Dembek, York, & Singh, 2018; Goh, Gao, & Agarwal, 2016; Gölgeci, Arslan, Khan, & Kontkanen, 2021). Out of all these social value‐creating activities, skills development and enhancement are perhaps the most important ones as they are related to human capital development in society (Gölgeci et al, 2021; Lenihan, McGuirk, & Murphy, 2019). Furthermore, increasingly there is a recognition in extant literature that traditional education (whether primary or tertiary) is not fully able to inculcate 21st‐century working environment and associated societal (soft) skills in the students (e.g., Teng, Ma, Pahlevansharif, & Turner, 2019; Tsirkas, Chytiri, & Bouranta, 2020).…”