The article presents results of the study of possibilities of selective laser melting (SLM), or so-called additive technologies, for production of permanent magnets. This process makes it possible to produce not only product models and prototypes, but also finished functional products using layer-by-layer addition of material and binding of particles and layers to each other. An alloy based on Fe - Cr - Co system has been chosen as the material for evaluation of the compared technologies for permanent magnets production. The application fields of selective laser melting (SLM/SLP) were considered. The powders obtained by different methods are taken for the research. Classical technology of magnetic alloy casting also was analyzed. The studies of magnetic materials and comparisons of the properties of powder magnets with standard data were carried out. On the basis of 25Kh15KA alloy powder sprayed by gas atomization, permanent magnets with a material density of 7.59 - 7.55 g/cm3 can be manufactured at the SLP plant. They meet the requirements recommended by the state standard GOST 24897 - 81, and achieve characteristics of magnets made by classical metallurgical technologies. To study the magnetic and physical properties, four samples were produced with the same geometry in the shape of a cube. During production of each of the test samples, different operating modes of the plant were selected. Samples were made on the basis of the “Kurchatov Institute” NRS enterprise (the “Prometheus” Central Research Institute of Construction Materials) as part of the NIO-35 technological complex. It was established that characteristics of the powders obtained by gas atomization qualitatively exceed characteristics of the powders obtained by other methods, and the produced magnets meet all the requirements for magnets.