“…As signaling theory (Akerlof, 1970;Leland & Pyle, 1977;Spence, 1973Spence, , 1976 articulates, information asymmetry, such as that between and principal (angel investor) and agent (entrepreneur or firm management), can be lessened with successfully sent and received signals (Connelly, Certo, Ireland, & Reutzel, 2011). Investors interpret signals concerning the quality of investment in the firm from the leadership of the entrepreneurial firm seeking investment (Clark, 2008;Kirsch et al, 2009;Mason & Harrison, 1996;Mason & Stark, 2004;Payne et al, 2009;Payne & McCarty, 2002). Key questions remain in this area.…”