Menadione and its structural analogues are important motifs present in various bioactive natural products and drugs with a wide range of biological activities. In addition, β-trifluoromethyl enone has been employed as an efficient fluorinated building block for the synthesis of CF 3 -containing organic scaffolds. Herein, we report both C−H alkenylation and C−H alkylation reactions using β-CF 3 enones as coupling partners with amino-substituted menadiones under Rh(III) catalysis. While β-CF 3 enones have been studied in C−H alkylation reactions, we herein for the first time disclose the Rh (III)-catalyzed C−H alkenylation reaction of β-CF 3 enones. The presence of an oxidant was crucial for the alkenylation reaction with β-CF 3 enone. Meanwhile, the alkylation reaction proceeds via redox-neutral conditions.