Phylogenetic metrics are essential tools in ecology, evolution and conservation. For example, Phylogenetic Diversity (PD) is one of the most prominent measures of biodiversity. PD is based on the idea that biological features accumulate along the branches of phylogenetic trees. We argue that PD, and other phylogenetic biodiversity metrics, fail to accommodate an essential biological process: 'information loss', the possibility that features, and biological information in a more general sense, can be lost through the process of evolution. We introduce Generalised Phylogeny Diversity (GPD), which is founded on the joint processes of information accumulation and loss, and which can be applied to phylogenetic trees or more complex networks. We derive a dimensionless measure φ from GPD that reproduces species richness and PD at opposite ends of a continuum as information loss varies. We suggest how a whole 'calculus' of PD-based metrics, and other phylogenetic biodiversity metrics, can be recast to incorporate information loss. To illustrate our approach, we give three empirical applications all reliant on new measures using the information loss concept. First, in ecology, evaluating φ as a predictor of community productivity against species richness and PD. Second, in evolution, quantifying living fossils and resolving their associated controversy. Third, in conservation, using a partitioning of GPD to re-balance our priorities at the broad scale of the complete tree of life.