“…Organizational competencies are associated with: organizational knowledge embedded in routines, processes, and practices (Bertola and Teixeira, 2003;Capaldo, 2007), design understood as a multifunctional activity (Bertola and Teixeira, 2003) and as a central activity (Ravasi and Lojacono, 2005;Bruce and Morris, 1994), the ability to allocate and coordinate competencies (Boucher et al, 2007), the ability to encode, transfer and deploy tacit knowledge (Subramanian and Venkatraman, 2001), providing management support and feedback on the results available to the teams, good practice (Lauche, 2005) and organizational capacity for design (Mutanen, 2008;Ravasi and Stigliani, 2012), design reflecting corporate values (Olson, et al, 1998) and guiding strategic renewal (Ravasi and Lojacono, 2005), development of the culture of constant learning (Riel et al, 2010), path-creating and resource creating process (Ahuja and Katila, 2004); organizational alliances, creation of value (Capaldo, 2007), structure with good information and an existing culture of common values and terms (Osterlund and Loven, 2005), organizational culture (Brown, 2006;Moultrie et al, 2007), developing internal capabilities of the firm coupled with entrepreneurial orientation (Chaston and Sadler-Smith, 2011), and construction of a project memory oriented by the characterization of the competencies (Belkadi et al, 2007).…”