The monomer analog of a common water-soluble charged macromolecule shows surface tilt and cooperative adsorption that would be expected for larger surfactant molecules -the small organic ion behaves as an embryonic surfactant. Yet the organic ion competes with inorganic ions (Na 1 , Mg 11 , etc.) for access to the surface, and therefore its tilt increases with the size of the competing coion. Similar ordering of charged units along a polyelectrolyte chain would be sterically frustrated. This suggests a new contribution to surface energetics when a charged macromolecule adsorbs.[S0031-9007(98)05926-2] PACS numbers: 68.45. -v, 82.65. -i The distribution of ions at the solid-water interface is a fundamental problem in nature and technology. Notions of screening point electrical charges, based on the classical "double layer" theories of Gouy-Chapman and Debye-Hückel [1,2], comprise still the most influential way of thinking about the problem-but this approach is founded on the minimalist assumption that ions possess neither size nor shape. The more realistic modeling of potentials of interaction has been the focus of most recent studies [3]. Here we focus on a different aspect, seldom considered: ions that are hydrophilic at the point of charge yet hydrophobic at the organic portion, such that electrical charge drags the remainder of the molecule into solution. For example, this is why most food dyes dissolve, why poly(styrene sulfonate) dissolves though polystyrene is insoluble in water, and so forth. Additional instances of local pockets of hydrophobicity in charged macromolecules involve proteins, DNA, and other synthetic polyelectrolytes in applications from foodstuffs to drug delivery. The scientific consequences of having partially nonpolar ions are fundamental in polymer physics, in biophysics, and in colloids.We find that finite size and shape play essential roles. A small organic ion competes with inorganic ions (Na 1 , Mg 11 , etc.) for access to the surface and therefore its surface orientation shifts with the size of the competing coion. We suggest that this may give rise to frustrations in the adsorption of charged macromolecules. The organic ion, the 1,4-dimethylpyridinium cation (with molecular structure of P 1 is drawn in the inset of Fig. 1), was selected as the segmental analog of a common aqueous polyelectrolyte, alkylated poly(1,4-vinylpyridine). The P 1 was purchased from Aldrich and then purified by recrystallization, using precipitation with ethanol, until a clear white color was obtained. Keeping in mind the vulnerability of P 1 to oxidation, experiments were performed soon after recrystallization with care to minimize exposure to light and atmospheric oxygen. The inorganic salts (General Storage, pure grade, or Aldrich, purissim grade) were used as-received after control experiments showed no difference if they were baked first at 600 ± C. The H 2 O was double distilled and then further purified by passage through deionizing columns.These molecules were allowed to adsorb from aqueous solut...