Formation of a Conceptual Model for New Services

Skačkauskienė, Ilona; Švogžlys, Povilas; Lemańska-Majdzik, Anna

doi:10.17512/pjms.2019.19.2.32

Cited by 4 publications

(3 citation statements)

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“…It has also been observed that modern models of NSD pay less attention to the formation of external environments. In this way, several actions can be combined into one group (Skačkauskienė et al, 2019). Most of the stages of other models and the activities assigned to those stages are mostly focused only on employee-related factors.…”

Section: An Overview Of the Latest Nsd Modelsmentioning

confidence: 99%

“…A complex model of NSD has been proposed (Skačkauskienė et al, 2019) for companies that (1) develop a brand new service; (2) want to change the direction of activities; (3) seek to expand their range of services; or (4) use the already existing products to develop a new service. The proposed model for NSD could be considered as a tool that will allow a rational evaluation of the opportunities to develop a new service and all possible risks, as well as, to ensure a constructive organization of the workload for all subjects involved in this process.…”

Section: Proposed Model For Nsdmentioning

confidence: 99%

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Evaluation of Composition Suitability of the Model for New Service Development

Skačkauskienė

Švogžlys

2021

Journal of Business Economics and Management

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As more and more attention is paid to the formation of models of new service development, it is noticed that the compositions of a new model are usually based only on examples of previous models that were presented in the scientific literature. Although the practical application of the proposed models in any organizational condition is often verified by empirical studies, the revisions of the validity of model compositions are still quite fragmented. The lack of such research does not give the possibility for any further improvement of the model or elimination of the revealed shortcomings and it makes the proper preparation for testing the proposed model in a company complicated. In order to evaluate the suitability of the composition of the newly formed model of service development in the conditions of modern service companies, an empirical evaluation was performed by using the methods of abstraction, comparative analysis, synthesis, and expert survey. According to the results of the research, the suggestions for the improvement of the new service development model were made and guidelines for further research were formulated.

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Section: An Overview Of the Latest Nsd Modelsmentioning

confidence: 99%

Section: Proposed Model For Nsdmentioning

confidence: 99%

Evaluation of Composition Suitability of the Model for New Service Development

Skačkauskienė

Švogžlys

2021

Journal of Business Economics and Management

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“…Usually, NSD models are formed without the justification of the suitability for the composition and methodology of application. These factors led to the formation of the NSD model with the data-based components that would make it possible to apply it flexibly in any business enterprise by determining a reasonable duration for the implementation of the whole process [25].…”

Section: Introductionmentioning

confidence: 99%

Improving the Process of Developing New Services Using Uncertain Data

Skačkauskienė

Švogžlys

2021

Energies

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The rapid changes in the services sector encourage companies to improve the processes for developing and delivering new services. An effective new service development process is not possible without planning. Business entities can plan their time, organise activities, and prioritise tasks according to the complexity or the total duration of the process. However, in the context of new service development, the planning aspect is still not sufficiently emphasised. It is noted that the aim is often to identify the factors that could reduce the duration of this process. However, there is a lack of relevant data based on certain expressions of time. The lack of such research limits the improvement of the planning processes for new service development projects. In order to evaluate the possibilities of application of the proposed new service development model for companies providing services, an empirical evaluation was conducted, using methods of expert survey, program evaluation and review, and Monte Carlo simulation. Guidelines for further research were formulated based on the obtained results.

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The Impact of Consumers on the Development of New Services

Švogžlys¹

2021

Regional Formation and Development Studies

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In order to achieve the best results, many businesses in the service sector are seeking to understand the needs of consumers and involve them in the process of new services development as well. The formation of individualized consumer portrait allows business entities to get to know their target clients and identify their needs. Meanwhile, the management symbiosis is made by this involvement process and business entities have a perfect opportunity to improve their services according to suggestions and experiences of consumers. All companies, that allow their consumers to involve in the process of new services development, can create an enabling environment for the easier generation of ideas and testing of conceptual services. Such companies can be prepared for new services implementation in a more effective way as well. According to the opinions and theories of different authors, this article analyzes the impact of consumers on the process of new services development. In order to evaluate the object of the research more closely, the research was carried out from the perspective of the business subject also. In order to carry out the results of this research, the methods of comparative analysis and synthesis were used.

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Formation of a Conceptual Model for New Services

Cited by 4 publications

References 0 publications

Evaluation of Composition Suitability of the Model for New Service Development

Evaluation of Composition Suitability of the Model for New Service Development

Improving the Process of Developing New Services Using Uncertain Data

The Impact of Consumers on the Development of New Services

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