In this letter, we systematically explore the holographic (non-)relativistic fermionic spectrum without/with dipole coupling dual to Born-Infeld anti-de Sitter (BI-AdS) black hole. For the relativistic fermionic fixed point, this holographic fermionic system exhibits non-Fermi liquid behavior. Also, with the increase of BI parameter γ, the non-Fermi liquid becomes even "more non-Fermi".When the dipole coupling term is included, we find that the BI term makes it a lot tougher to form the gap. While for the non-relativistic fermionic system with large dipole coupling in BI-AdS background, with the increase of BI parameter, the gap comes into being against.