Formation of intercultural business dispute competence in the sphere of professional business communication: contents and technological aspects

Михайловна, Ким Ольга; Николаевич, Шамов Александр

doi:10.26795/2307-1281-2019-7-2-2

Cited by 2 publications

(2 citation statements)

References 8 publications

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“…Advertising for the general public is usually carried out through the mass media, radio, television, print advertising, and popular press. Advertising of hotel services, which are designed for a narrower circle of consumers, is carried out through special publications, by mail and by means of directed publications [4,5].…”

Section: Figure 3 -The Structure Of the Commercial Service Of The Ibimentioning

confidence: 99%

Improvement of Marketing Communications of the Hotel Chain under the Conditions of Franchising Relations

Evgenyevna*,

Evgenievich,

Valeryevich

et al. 2020

IJITEE

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The article deals with the issue of improving marketing communications in a hotel from the international hotel chain. The topic of the article in modern conditions is relevant and important in the development of effective marketing communications for many hotels that have opened in Russia recently. It is particularly relevant in connection with the fact that opened hotels representatives of international hotel chains operating in Russia on a franchise basis. The authors see the purpose of the article in formation of proposals to improve the current system of marketing communications. The authors analyzed the theoretical and methodological foundations of the formation of marketing communications in the organization; analyzed the existing system of marketing communications in the Hotel “ibis” in Nizhny Novgorod. The analysis devoted to the research of the theoretical and methodological foundations of the formation of marketing communications in the organization allowed us to conclude that marketing communications in the organization are a concept according to which the organization carefully thinks and coordinates the work of its many communication channels to develop a clear, consistent and convincing presentation about the organization and its goods (products, services). The main purpose of such communications is to demonstrate to contact groups the most important characteristics of the goods (services). The basis for the formation of an effective complex of marketing communications in the organization is segmentation, which allows obtaining the necessary information socio-economic and psychological characteristics of target audiences. The authors proposed the necessary list of communication activities, which does not violate the requirements of the franchise to the implementation of marketing activities. This confirms the practical significance of this article. The proposed measures will allow effective use of marketing tools for promoting the hotel. Companies will receive competitive advantages, attract more guests, and increase the economic efficiency of their activities with the proposed set of measures.

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Section: Figure 3 -The Structure Of the Commercial Service Of The Ibimentioning

confidence: 99%

Improvement of Marketing Communications of the Hotel Chain under the Conditions of Franchising Relations

Evgenyevna*,

Evgenievich,

Valeryevich

et al. 2020

IJITEE

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“…Various research shows variations of cultural aspects of language training [7][8][9]. They share a common trait, as they regard cultural studies as a theoretical and practical aspect of language pedagogy.…”

Section: Theorymentioning

confidence: 99%

Principles Underpinning the Development of Cross-Cultural Business Communication as Part of Master’s Degree in Pedagogy

Tsvetkova¹,

Mineeva²,

Pronin³

et al. 2020

Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

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Professional activities of a teacher under the conditions of globalization and IT development of the society have determined stricter social and educational requirements for language training of students doing a Master's degree in pedagogy. The development of new generation Federal State Educational Standards (FSES) and professional standards resulted in the need for cross-cultural business competence (CCBC). This goal can be achieved, if a number of requirements are fulfilled, in particular the justification and identification of CCBC development principles. The goal of this article is to identify the principles behind CCBC development as part of a Master's degree in pedagogy; to study the foreign language curriculum in view of the application of these principles; exploration of the foreign language curriculum in view of the application of these principles. In Theory section the theoretical and methodological approaches to the development of communication, and therefore, cross-cultural competences, are reviewed; the analysis of research and publications is presented that considers aspects of the issue and forms the foundation for the article's authors. The results of the research justify the educational purpose of learning foreign languages; CCBC structure in the Master's degree curriculum is presented; the CCBC development principles and the foreign language curriculum in view of the application of these principles. The conclusion includes the justification of theoretical and practical value of the article.

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Formation of intercultural business dispute competence in the sphere of professional business communication: contents and technological aspects

Cited by 2 publications

References 8 publications

Improvement of Marketing Communications of the Hotel Chain under the Conditions of Franchising Relations

Improvement of Marketing Communications of the Hotel Chain under the Conditions of Franchising Relations

Principles Underpinning the Development of Cross-Cultural Business Communication as Part of Master’s Degree in Pedagogy

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