Formation of the enterprise's digital communications system: aspects of economic business security

Abstract

The study revealed the relevance of the issue of forming the digital communications system of the enterprise in modern conditions of information globalization and digital transformation of socio-economic relations; the relationship between the formation and improvement of the digital communications system and the strengthening of the economic security of business is shown. The purpose of the research is to determine the ways and justify the means of building the digital communications system of the enterprise, taking into account the requirements for ensuring the economic security of business. It has been established that the enterprise's digital communications system consists of such elements as search systems (in the form of a software and hardware complex for conducting data searches on the Internet, their accumulation and processing, placement in their own databases and sources of access to them, search queries), communication tools (with the use of which "communication" is carried out), digital technologies (methods of hosting and further dissemination of information) and digital communications in the global digital space, including semantic webs. The composition and structure of the elements of the enterprise's digital communications system have been determined. The parameters of the digital communication process management system of enterprises were built, and the goals and objectives of such work were defined. The conceptual sequence of the formation and use of the enterprise's digital communications system has been developed and substantiated. The directions of formation and immediate advantages, as well as risks and threats of the impact of the formation (improvement) of the digital communications system on the economic security of the enterprise are identified. The applied value of the research results is in the development of methodological and applied support for the management of the processes of formation (improvement) of the digital communications system at the business entity, as well as in the identification of risks and threats of digitalization to the economic security of the enterprise. The scientific novelty of the research results lies in the identification of both advantages (strengths), as well as risks and threats to the economic security of the enterprise by resource-functional components of economic security. Keywords: digital communications; digital system; economic security of business; economy and enterprise management; digital transformation; digitalization of business relations.

Analysis of the Role of Digital Business Communication with Live Streaming Features in Shaping Consumer Attitudes, Interests and Trust

“…Oleh karena itu komunikasi bisnis menjadi hal penting karena memiliki peran yang besar dalam proses bisnis yang meliputi merencanakan, mengarahkan, mengkoordinasikan dan mengelola sumber daya yang ada untuk mecapai tujuan bisnis (Venkatesh et al, 2016). Sehingga komunikasi digital menjadi sangat penting dalam menjalankan bisnis sehingga pelaku bisnis harus memastikan keamanan dan privasi dalam lingkungan digital yang lebih efektif dan terpercaya (Lopatovskyi & Dubych, 2022).…”