“…Turning to the analysis of data, previous studies have coded inductively or deductively as an analytical method (e.g., Ahmed, 2012). Some form of content analysis, however, is heavily used to analyse qualitative data (Fraser-Arnott, 2016, 2017a, 2017b, with thematic coding also a feature of such analysis (Hicks, 2014b(Hicks, , 2016Hoffman, 2014).…”