This article theoretically and empirically explores meanings of recent activism practised by lesbian, gay, bisexual, transgender, queer and other non-heterosexual groups (LGBTQ+) in China. Chinese LGBTQ+ individuals, like the majority of Chinese citizens, are generally self-restrained in popular contention because of the political risks involved. They also face widespread discrimination from the public when revealing their LGBTQ+ identities. This article is concerned with the perceived meanings of Chinese LGBTQ+ individuals suppressing engrained self-constraint to promote LGBTQ+ contention and certain level of collective action. Theoretically, I conceptualize Chinese LGBTQ+ protests as relational interactions undertaken by LGBTQ+ individuals with other people of queer identities (ingroup members), authorities and the public based on the logic of connective action. I also explore the concepts of embodiment and online embodiment to understand individuals’ sensual experiences during LGBTQ+ contention. Empirically, I examine university student Qiu Bai’s lawsuits with the Education Ministry and her social media campaign against homophobic textbooks. Drawing on in-depth interviews and textual analysis, the case study provides a dialectical account of individuals’ experience of embodiment and self-constraint.