Formulasi Strategi Unit Bisnis Laundry Sepatu (Studi Kasus Darmawan Wash Shoe Bogor)

Wicaksono, Danang; Baga, Lukman M.; Novianti, Tanti

doi:10.17358/jabm.7.2.356

Cited by 2 publications

(1 citation statement)

References 2 publications

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“…Formulasi dan implementasi strategi yang tepat pada unit usaha akan berdampak positif terhadap performa unit usaha tersebut (Svatosova, 2018). Penelitian mengenai formulasi strategi bisnis telah banyak dilakukan, salah satunya dilakukan oleh Wicaksono et al (2021). Objek yang diteliti adalah salah satu UMKM di kota Bogor dengan menggunakan metode analisis internal factor evaluation (IFE), external factor evaluation (EFE), internal external (IE) matrix, strength, weakness, opportunity, threat (SWOT), dan quantitative strategic planning matrix (QSPM) dengan kesimpulan mengaplikasikan strategi penetrasi pasar dan pengembangan produk pada unit bisnis yang diteliti.…”

Section: Pendahuluanunclassified

Strategi Bisnis UMKM Berbasis E-Commerce Pada Online Shop Adiva Shakila

2022

jabm

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Digital transformation is an urgency for micro, small and medium enterprises (MSMEs) in facing global challenges. The benefits of digital transformation through the application of e-commerce include entering the global market, increasing productivity and efficiency. Adiva Shakila Perlengkapan Bhayangkari dan Organisasi (ASPBO) is an e-commerce-based MSME that experienced a decline in profits throughout 2020 and 2021. The purpose of this study is to analyze the factors that affect the decline in APSBO performance, formulate business strategies that are in accordance with the external and internal environment ASPBO, and determine priority strategies that can be implemented by ASPBO. The selection of respondents was carried out using the purposive sampling method with the assumption that the respondent's knowledge of the object of study. The analytical tools used in this research are internal factor evaluation, external factor evaluation, strength weakness opportunity threat, and quantitative strategic planning matrix. The results of this study indicated that social restrictions are the main threat, the unemployment rate in the textile and textile product industry is the main opportunity, a good reputation is the main strength, and the disruption of product supply is the main weakness. The results also showed that there are four strategy formulations with the first priority, namely empowering the surrounding community who have expertise in the garment sector as an alternative supplier, the second priority is the evaluation and efficiency of business activities, the third priority is sales promotion through the provision of discounts and online advertising, and the fourth priority. namely increasing consumer loyalty.

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Section: Pendahuluanunclassified

Strategi Bisnis UMKM Berbasis E-Commerce Pada Online Shop Adiva Shakila

2022

jabm

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Laundry Productivity Improvement Strategy with Objective Matrix (OMAX) and Analytical Hierarchy Process (AHP) Methods at PT Surabaya Laundry Sentosa

Setiawan

Wahyuni²

2023

PELS

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In increasing the productivity of the company, we do so not only by working harder but also by working smarter. The company's success in increasing productivity will greatly support its competitiveness in the market. This decrease can be seen in the product results of items whose laundry is not clean. The results of laundry that is less tidy can be seen in the results of laundry that usually can produce 2000 jeans per day but now can only produce 1500 jeans. There are five customers in the company, which are Emba Jeans, Lea Jeans, Hugo Jeans, Cardinal, and Lois. They are upset because the production process is taking longer and longer. The method used in this research is the integration of the objective matrix method and the analytical hierarchy process. The objective matrix method was chosen because it has a measurement system concept that combines several workgroup performance criteria in a matrix. The analytical hierarchy process was used because, with this method, existing problems are solved in an organized way, which can be shown to make effective decisions about the problem. From the results of the research, it is hoped that the improvement of the strategy will increase productivity with the Objective Matrix (OMAX) and Analytical Hierarchy Process (AHP) method used by the company to implement the method.

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Formulasi Strategi Unit Bisnis Laundry Sepatu (Studi Kasus Darmawan Wash Shoe Bogor)

Cited by 2 publications

References 2 publications

Strategi Bisnis UMKM Berbasis E-Commerce Pada Online Shop Adiva Shakila

Strategi Bisnis UMKM Berbasis E-Commerce Pada Online Shop Adiva Shakila

Laundry Productivity Improvement Strategy with Objective Matrix (OMAX) and Analytical Hierarchy Process (AHP) Methods at PT Surabaya Laundry Sentosa

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