“…However, in terms of the direction and thrust of ongoing and upcoming research, it is hoped that the scope of future research will achieve a greater balance in regards to geographical focus. In a review of the extant literature of studies on veganism and vegetarianism, Salehi et al, 19 discovered “a geographical dominance” and noted that research interest “is particularly robust within English-speaking Western countries.” 19 (p. 16) They further describe “a geographical gap” and identify the breakdown of the studies reviewed as mainly focused on the US and the UK and, primarily “focused on developed countries, mainly in the US (33%), the UK (10%), Germany (6.5%), Australia (3.5%), Canada (3.3%), and Spain (3.3%).” 19 (p. 5) Even though vegetarianism, as a practice and identity, traces back to ancient Greece, the presence of studies on vegetarianism and veganism is asymmetrical, favoring studies in the West. As Ruby 10 notes of his research “the review highlights the extremely limited cultural scope of the present data and calls for a broader investigation across non-Western cultures.” This research hopes to answer that call.…”