Forwarding of Messages Via WhatsApp: The Mediating Role of Emotional Evocativeness

Bakare, Akeem Soladoye; Abdurrahaman, Daha Tijjani; Owusu, Acheampong

doi:10.1080/10646175.2021.1974611

Cited by 2 publications

(3 citation statements)

References 23 publications

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“…The decision to forward messages on WhatsApp reflects the receiver's choice to share received content with others (Bakare, Abdurrahaman, and Owusu 2022). This process, akin to word-of-mouth in digital spaces, involves stages such as receiving a message, deciding to open or read it, understanding the content, and choosing whether to forward it (Phelps et al 2004).…”

Section: Viral Forwarding Under Encryptionmentioning

confidence: 99%

“…This process, akin to word-of-mouth in digital spaces, involves stages such as receiving a message, deciding to open or read it, understanding the content, and choosing whether to forward it (Phelps et al 2004). Various factors can influence this decision, including sender appeal, emotional response, entertainment value, usefulness, ease of forwarding, and social identity (Bakare, Abdurrahaman, and Owusu 2022;Yu and Kamarulzama 2016;Karimiyazdi and Mokhber 2015). Furthermore, when forwarding a viral message, users implicitly endorse its content, thereby enhancing the message credibility (Harvey, Stewart, and Ewing 2011).…”

Section: Viral Forwarding Under Encryptionmentioning

confidence: 99%

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Don’t Break the Chain: Measuring Message Forwarding on WhatsApp

Melo,

Hoseini,

Zannettou

et al. 2024

ICWSM

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WhatsApp has evolved into a popular communication tool, facilitating the exchange of billions of multimedia messages globally. With its large public groups and forwarding features, the platform has enabled messages to go viral, rapidly disseminating across the WhatsApp network. This has also brought WhatsApp to a central position in spreading misinformation campaigns, prompting the company to implement measures to counter bulk message dissemination, such as limiting simultaneous forwards and flagging viral content. Despite these measures, there remains a gap in our understanding of how forwarded messages function within this ecosystem and the effectiveness of the restrictions in containing the spread of viral content. In this study, we analyze approximately 10 million messages from 1,101 public WhatsApp groups dedicated to political discussion in Brazil, focusing on forwarded content. We investigate the structure of message forwarding, assess the reach of Forwarded Many Times (FTM) labeling mechanism, and evaluate the platform's ability to detect and flag duplicated media. Our findings reveal that forwarded messages constitute a substantial portion of the content shared in public WhatsApp groups. Moreover, we discover that the measures implemented by WhatsApp to restrict the dissemination of such messages can be easily circumvented, allowing users to intentionally bypass the architecture of the system and share media beyond the imposed limits. Notably, we identify that 59% of duplicated content flagged as FMT by WhatsApp does not receive the corresponding flag and find evidences of misinformation circulating virally in those groups. This research provides valuable insights into the dynamics of forwarded messages on WhatsApp and highlights the need for more effective strategies to combat the spread of viral content within the platform.

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Section: Viral Forwarding Under Encryptionmentioning

confidence: 99%

Section: Viral Forwarding Under Encryptionmentioning

confidence: 99%

Don’t Break the Chain: Measuring Message Forwarding on WhatsApp

Melo,

Hoseini,

Zannettou

et al. 2024

ICWSM

View full text Add to dashboard Cite

show abstract

“…Brian Acton and Jan Koum developed the messaging program WhatsApp in 2009. (Bakare et al, 2021) It provides voice and text communication using the internet protocol. WhatsApp is a fantastic tool for communicating with people from all backgrounds, including friends, classmates, and co-workers (Kaufmann et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Exploring the Use of Whatsapp in Disseminating Covid-19 Information Among Journalists in Zamfara, Nigeria

GARBA¹,

Hasan

2022

qjssh

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Uses and Gratification Theory guides this research to explore how journalists in Zamfara, Nigeria use WhatsApp to disseminate COVID-19 information to public. Despite some evidence from previous studies indicating that WhatsApp played a major role as a tool for communicating on health crises in African nations, such research in Nigeria is still quite scant. Therefore, the purpose of this study is to explore (i) why journalists use WhatsApp to disseminate information about COVID-19; (ii) how did journalists use it and (iii) how does WhatsApp help them in achieving their job satisfaction. 21 journalists with more than six years working experiences in communicating health issues were purposively selected for this study Findings revealed that journalists use WhatsApp because they are familiar with the apps, it is simple to use, and it is more effective than other social networking sites. They also disseminate COVID-19 news through WhatsApp groups and use hypertext to reach bigger audience. Majority of journalists found employment satisfaction through WhatsApp receiving work appreciation, frequent comment on news, and developed a journalist-audience network. This study adds to filling an academic vacuum in the use of social media in conveying health crisis in Nigeria. It is also capable of explaining how WhatsApp usage showed the social and psychological demands of journalists, their expectations in which indicated the required gratification, and other implications of WhatsApp use in communicating health crises.

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Forwarding of Messages Via WhatsApp: The Mediating Role of Emotional Evocativeness

Cited by 2 publications

References 23 publications

Don’t Break the Chain: Measuring Message Forwarding on WhatsApp

Don’t Break the Chain: Measuring Message Forwarding on WhatsApp

Exploring the Use of Whatsapp in Disseminating Covid-19 Information Among Journalists in Zamfara, Nigeria

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