Fostering Alliances with Customers for the Sustainable Product Creation

Abstract

Our paper analyzes close collaboration between a manufacturer of domestic appliances and consumer electronics and its customers. It reflects on the inclusion of open innovation by users that is presented in the paper on the case of the development of the refrigerator door handle, with an emphasis on design and functionality. The main research question we wanted to answer was whether a buyer (customer/consumer) might actively participate in the process of a new product development. It was interesting to test it in a highly dynamic industry setup since white goods are becoming an integral part of consumers’ life style and not just a mere home appliances used for routine housekeeping tasks. Research sample includes 146 respondents. We applied the conjoint analysis and quality function deployment (QFD) in order to test and understand how customers perceive the different attributes of a new product development process.

Specifics of human resources in non-profit organizations in the process of globalization

“…We may consider volunteering as the most important source and driving force of nonprofit organizations. It is argued generally that while the market sector is depended on commercial pressure and the state needs rules, non-profit organizations are associated with the call for volunteering [6]. This is typical mainly for non-profit organizations that offer services, where the role of volunteer is consider to be the most important part of future success [2].…”

The Analysis of the Coherence of the Change in the Financial Situation

“…As a tool for describing and understanding the significance of individual terms, we can mention the dynamic nature of the financial difficulties in which it is assumed that in transitioning to and from financial problems an enterprise goes through individual stages, each of which has specific attributes and due to this fact contributes to the failure of the company each in different way [6,7]. Financial hardship changes over time, which means that if a company once experiences it, it does not remain in the same state until company´s demise or total recovery.…”

Analiza Poslovnih Pokazatelja U Preduzeću „linde Gas Srbija Ad Bečej“

“…Kompanije deluju kao sastavni deo svog okruženja, te stoga zavise od promena koje se dešavaju u okruženju. [4] Kako preduzeća sve više uključuju informacije od svojih klijenata u procese kreiranja proizvoda ili usluga [5], neophodno je da uvek imaju uvid u svoje finansijske rezultate i shodno tome prilagode intenzitet aktivnog uključenja klijenata tokom kampanja razvoja i unapređenja proizvoda ili usluga.…”