2023
DOI: 10.1108/meq-06-2023-0167
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Fostering perceived wealth among SMEs through green business: unveiling the mediating influence of consumers' green attitude

Amit Mittal,
Kumendra Raheja,
Rajesh Raut
et al.

Abstract: PurposeThis research aims to determine the impact of green business (GB) on the perceived wealth of small and medium-scale enterprises (PWSMEs). The study also analyses the mediating role of a green attitude in this relationship.Design/methodology/approachA questionnaire based on a comprehensive literature study was used to develop a scale for measuring GB parameters. A survey involving 400 small and medium enterprise (SME) owners and managers across India was conducted. Regression analysis is used to determin… Show more

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Cited by 2 publications
(1 citation statement)
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“…The results of the analysis were concerned with the interactions between lean production, internal ecological practices, innovations, and sustainable production indicators. Another example is an article by (Mittal et al, 2023), which determines the impact of green business on the perception of SMEs' wealth. The results of these analyses showed that elements such as process, measurement, communication, and capacity building have an impact on the assessment of the wealth of SMEs and their ecological approach.…”
Section: Introductionmentioning
confidence: 99%
“…The results of the analysis were concerned with the interactions between lean production, internal ecological practices, innovations, and sustainable production indicators. Another example is an article by (Mittal et al, 2023), which determines the impact of green business on the perception of SMEs' wealth. The results of these analyses showed that elements such as process, measurement, communication, and capacity building have an impact on the assessment of the wealth of SMEs and their ecological approach.…”
Section: Introductionmentioning
confidence: 99%