Fostering Sustainable Community-Based Tourism in Marine and Coastal Regions: Examining the Influence of Destination Social Responsibility on Environmentally Responsible Behavior, Mediated by Destination Image

Abstract

The study aims to explores the impact of Destination Social Responsibility (DSR) and Destination Image (DI) on Environmentally Responsible Behaviour (ERB)-based tourism. This study collected data using the convenience sampling method, specifically through a survey administered to residents in a community of marine parks. Initially, a total of 300 questionnaires were distributed, resulting in the return of 200 completed surveys. After removing incomplete surveys, a total of 195 usable questionnaires have been included in the analysis.Given that the study employed composite measures and focused on predictive as well as explanatory purposes, the researchers utilized Partial Least Squares-Structural Equation Modeling (PLS-SEM 4) to test the developed model. Moreover, the findings suggest that DSR positively influenced both ERB and DI. However, DI did not significantly impact ERB and did not act as a mediator between DSR as well as ERB. The findings show the local population’s involvement entails mitigating detrimental environmental impacts in coastal and marine areas.The local community, as a key stakeholder in a tourism destination, plays a significant role in promoting sustainable tourism growth in the area.The study offers valuable insights for destination management organizations as well as stakeholders in formulating environmental policies to promote sustainable development in Redang’s community.