“…11 It is built from the shared values held by individuals, which are key to the well-being of both individuals, 12 and the organization as a whole. The importance of human values to well-being and the building of social and cultural capital has been documented, 12 and a wider understanding of how we undertake our valuing, and the fundamental role of empathy, rapport and intuition in this, would enhance the well-being of both individuals and organizations. 12,13 The Living our Local Values project, 5 which supported Trusts in implementing the values, recognized this, emphasizing the need for values to resonate emotionally with staff if they are to lead to the desired behaviour.…”