Conformity to the behavioural preferences of others can have powerful effects on intragroup behavioural homogeneity in humans, but evidence in animals remains minimal. In this study, we took advantage of circumstances in which individuals or pairs of captive chimpanzees, Pan troglodytes, were 'migrated' between groups, to investigate whether immigrants would conform to a new dietary population preference experienced in the group they entered, an effect suggested by recent fieldwork. Such 'migratory-minority' chimpanzees were trained to avoid one of two differently coloured foods made unpalatable, before 'migrating' to, and then observing, a 'localmajority' group consume a different food colour. Both migratory-minority and local-majority chimpanzees displayed social learning, spending significantly more time consuming the previously unpalatable, but instead now edible, food, than did control chimpanzees who did not see immigrants eat this food, nor emigrate themselves. However, following the migration of migratory-minority chimpanzees, these control individuals and the local-majority chimpanzees tended to rely primarily upon personal information, consuming first the food they had earlier learned was palatable before sampling the alternative. Thus, chimpanzees did not engage in conformity in the context we tested; instead seeing others eat a previously unpalatable food led to socially learned and adaptive re-exploration of this now-safe option in both minority and majority participants.
Author ContributionsG.L.V. collected the data and carried out the statistical analyses; G.L.V. and A.W. drafted the manuscript with all authors contributing to the final manuscript; the original conception of the methodology was the work of A.W. and E.W.; the original methodology was adapted for captive chimpanzees by G.L.V. and A.W.; S.D. conducted inter-rater reliability, S.P.L. conducted and monitored all chimpanzee 'migrations' and provided on-site logistical support along with S.J.S. Many of the daily choices faced by animals require decisions about whether to engage in personal exploration of the environment (asocial learning) or instead to exploit the existing knowledge of others by learning socially (Kendal, Coolen, van Bergen, & Laland, 2005;Kendal, Coolen, & Laland, 2009;Laland, 2004). Evolutionary theory predicts that if appropriate decision-making rules can be economically employed, social learning will itself be selective. Such selectivity may be pursued through heuristics termed social learning strategies (Laland, 2004), or transmission biases (Boyd & Richerson, 1985;Henrich, 2001), which dictate who, what, when or even how to copy. The identification of such heuristics has proved instructive in understanding how cultures evolve in humans and other species (Kendal et al., 2015;Rendell et al., 2011). A variety of social learning strategies have recently been identified in diverse animal taxa (Kendal et al., 2009;Laland, 2004;Rendell et al., 2011), such as preferentially copying 'dominant' or 'knowledgeable' in...