“…Because of this, performance feedback theory-based studies continue to call for paying greater attention to the moderating role of CEO characteristics (Amore et al, 2021;Kolev and Mcnamara, 2020;Schumacher et al, 2020). On the other hand, as recent scholars have emphasized, a CEO's origin has a significant impact on their values, mindsets, and action orientations (Abebe and Tangpong, 2018;Chittoor et al, 2019;Lee et al, 2021;Zhong et al, 2022). Therefore, to gain a finer-grained understanding of the relationship between innovation aspiration shortfall and EEFs' international expansion, we further explore the moderating effects of founder-CEOs and outsider-CEOs.…”