The direct regioselective C−H‐functionalization of simple, unfunctionalized pyridines is considered a long‐standing challenge in heterocyclic chemistry. Herein, we report a novel one‐pot protocol for the C4‐selective sulfonylation of pyridines via triflic anhydride (Tf2O) activation, base‐mediated addition of a sulfinic acid salt, and subsequent elimination/re‐aromatization. Contrary to previous approaches employing tailored blocking groups, positional selectivity can be controlled by using N‐methylpiperidine as simple, readily available external base. This method offers a highly modular and streamlined access to C4‐sulfonylated pyridines.