Conjugated electrochromic (EC) polymers for flexible EC devices (ECDs) generally lack a fully colorless bleached state. A strategy to overcome this drawback is the implementation of a new sidechain-modified poly(3,4-ethylene dioxythiophene) derivative that can be deposited in thin-film form in a customized high-throughput and large-area roll-to-roll polymerization process. The sidechain modification provides enhanced EC properties interms of visible light transmittance change, Δτ v = 59% (ΔL* = 54.1), contrast ratio (CR = 15.8), coloration efficiency (η = 530 cm² C −1 ), and color neutrality (L* = 83.8, a* = −4.3, b* = −4.1) in the bleached state. The intense bluecolored polymer thin films exhibit high cycle stability (10 000 cycles) and fast response times. The design, synthesis, and polymerization of the modified 3,4-ethylene dioxythiophene derivative are discussed along with a detailed optical, electrochemical, and spectroelectrochemical characterization of the resulting EC thin films. Finally, a flexible see-through ECD with a visible light transmittance change of Δτ v = 47% (ΔL* = 51.9) and a neutral-colored bleached state is developed.