2021
DOI: 10.1080/1331677x.2021.1889393
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Four types of eco-innovation for Baltic firms

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Cited by 14 publications
(7 citation statements)
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“…According to Eurostat, the Baltic Sea countries have a low level of eco-innovation compared to other EU countries. The results show that the success of eco-innovation depends on the integration and collaboration developed between firms and institutional and external partners (Biscione, 2021). Other publications have also emphasized the positive impact of collaboration in eco-innovation, especially collaboration with external partners or stakeholders (Wagner, 2007;Shpak et al, 2017;Mothe et al, 2018).…”
Section: Introductionmentioning
confidence: 78%
“…According to Eurostat, the Baltic Sea countries have a low level of eco-innovation compared to other EU countries. The results show that the success of eco-innovation depends on the integration and collaboration developed between firms and institutional and external partners (Biscione, 2021). Other publications have also emphasized the positive impact of collaboration in eco-innovation, especially collaboration with external partners or stakeholders (Wagner, 2007;Shpak et al, 2017;Mothe et al, 2018).…”
Section: Introductionmentioning
confidence: 78%
“…The interviewees also explained that they used social media and wordof-mouth as a marketing tool to reduce their expenses and attract more interest from their customers. Biscione et al (2021) noted that companies should place a greater emphasis on green marketing strategies to improve commercial performance and create a positive brand image. The following were the participants' explanations of the specific topic:…”
Section: The Implementation Of Eco-marketing Innovationmentioning
confidence: 99%
“…In other word, it reflects the opportunities of consumer's awareness about the existing of green product manufactured by the firm. Most companies use a strong brand image to highlight the benefits that their products have on the environment and consumer comfort while using it (Biscione et al, 2022). The responses from the participants provide a summary of these findings, as shown in Table 5.…”
Section: The Implementation Of Eco-marketing Innovation Within the Or...mentioning
confidence: 99%