Most San'ani women appear in public completely covered in black, often including a face-veil. At first sight, this locates San'a, the capital of Yemen, outside the world of fashion. This article, however, argues that fashion is part and parcel of women's outdoor dressing styles in San~a. While some women link their dressing styles to authentic San ani customs and traditions and others highlight ideological and religious convictions, all refer in one way or another to matters of style and aesthetics. Not only modernist women are engaged in wearing fashionable outerwear, but also women protagonists of an Islamist