In this paper, the synthesis of a three-band planar antenna working in the GSM (900 and 1800 MHz) and UMTS frequency bands is presented. As reference geometry, a hybrid prefractal shape has been adopted by integrating a Sierpinski-like and a Meander-like structure.The synthesis of the antenna has been performed by optimizing the descriptive geometrical parameters of the reference shape by means of a customized Particle Swarm strategy to comply with the electrical and geometrical requirements.