In this research, we formulated a fractional-order model for the transmission dynamics of Zika virus, incorporating three control strategies: health education campaigns, the use of insecticides, and preventive measures. We conducted a theoretical analysis of the model, obtaining the disease-free equilibrium and the basic reproduction number, and analyzing the existence and uniqueness of the model. Additionally, we performed model parameter estimation using real data on Zika virus cases reported in Colombia. We found that the fractional-order model provided a better fit to the real data compared to the classical integer-order model. A sensitivity analysis of the basic reproduction number was conducted using computed partial rank correlation coefficients to assess the impact of each parameter on Zika virus transmission. Furthermore, we performed numerical simulations to determine the effect of memory on the spread of Zika virus. The simulation results showed that the order of derivatives significantly impacts the dynamics of the disease. We also assessed the effect of the control strategies through simulations, concluding that the proposed interventions have the potential to significantly reduce the spread of Zika virus in the population.