China has implemented a new development policy with domestic circulation as the mainstay and has fully tapped into its potential for domestic demand in the consumption link. On this basis, we uses counterfactual thinking to decompose the income distribution transition into three parts: mean, variance and residual. These three parts are introduced into an unconditional quantile model to construct a three-dimensional consumption decomposition framework composed of growth, dispersion and heterogeneity effects. Empirical research has found that the growth, dispersion and heterogeneity effects have obvious non-uniformity and mutation characteristics. Among them, the growth effect has a positive effect, the dispersion effect has a negative effect, and the heterogeneity effect has a positive effect on the medium and low consumption level groups, while it has a negative effect on the medium and high consumption level groups. In addition, there are obvious mutation characteristics at the 0.5, 0.8 and 0.9 quantile points of each effect, and further exploration of the threshold model reveals that there is significant non-linearity in the effect of income on the demand for cultural consumption. At the same time, the influence of dispersion and heterogeneity on the demand for cultural consumption becomes more and more obvious, and the trend of change in resident cultural consumption demand is the result of the combined effect of various effects. It shows that the simple increase of resident income level has reached the bottleneck for the promotion of cultural consumption.