“…Or, alternate introductions to the passage have been written so as to cause readers to identify with different characters (Owens, Dafoe, & Bower, 1979). Or, schemata have been manipulated by selecting subjects with different amounts of knowledge about a topic or different cultural backgrounds (Anderson, Reynolds, Schallert, & Goetz, 1977;Steffensen, Jogdeo, & Anderson, 1978;Spilich, Vesonder, Chiesi, & Voss, 1979 Our previous research has established that a schema has an effect on retrieval in addition to any it may have on encoding (Anderson & Pichert, 1978). Subjects directed to take either a homebuyer or a burglar perspective read a story about two boys playing hooky from school.…”