“…In conjunction with the growth of LGBT social movements, media coverage of LGBT individuals and issues has increased substantially in recent decades, and sport is no exception (Li & Liu, 2010), However, the ways in which an event such as the Gay Games might impact public perceptions can depend upon how the event and its participants are portrayed in mass media coverage (Shah, Kwak, Schmierbach, & Zubric, 2004), Thus, given the potential of the Gay Games to challenge dominant ideologies, combined with the possible influence of mass media, the purpose of the current study was to examine how the Gay Games have been framed in newspaper coverage during the last three decades.…”