“…Of course, the question of the meaning of “being‐in‐the‐world” of the workplace, which is intimately connected with the issue of “framing”[6], might seem to many readers as a purely academic issue, of no real value in terms of what is done in practice. Although only rarely acknowledged as such, it is the framing that lies behind the objectification and commodification of knowledge, along with the unfolding of consumer democracies, the autonomisation and digitalisation of tertiary services and a set of policies regarding innovation in science and technology that have tended, unconsciously, to endorse such framing in their focus upon “Lifelong learning” (Flint, 2011; Flint and Needham, 2007) and “Professional learning” (Elbousty and Bratt, 2010; Hargreaves, 2000; Webster‐Wright, 2010).…”