2019
DOI: 10.13189/ujm.2019.070101
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Framing of Opposing Corporate and Activist NGO Website Communications: Impacts on Perceptions of Tripartite Sustainability Values and Joining Online Networks

Abstract: This research investigated the impacts of the diverse framings of corporate and activist NGOs website communications of a proposed Canadian oil-sands pipeline on participants' perceptions of a) the tripartite sustainability values of environmental safety, economic benefits and community social relations and b) the willingness to join the corporate and activist NGOs online networks. Given the importance of sustainability issues in business education curricula and research, the participants were drawn from a pop… Show more

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