Framing of Student Veterans in Higher Education Institutions’ Marketing Messages

Sullivan, Katie; Yoon, Kay; Stephens, Rebecca

doi:10.1080/07377363.2022.2110828

Cited by 1 publication

(2 citation statements)

References 24 publications

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“…Bill to help veterans transition, and the discourse around the role higher education should play in supporting veteran transition has shifted. For example, Sullivan et al (2022) found that most messaging to student veterans does not look at veteran integration, but rather focuses on veterans being a demographic separate from university life (p.54).…”

Section: Introductionmentioning

confidence: 99%

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Understanding rural veterans: Toward a conceptual framework of service

Jordon,

Alves

2024

New Drctns Community Coll

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Numerous stereotypes of the veteran population miss the diverse backgrounds of veterans as a group, particularly that one quarter of known veterans are living in rural communities across the United States (VA, 2022). Despite the Federal focus on veteran rural health, there needs to be more literature available on veteran success in community colleges, particularly in rural‐serving community colleges. Also, it is important to know more about how veteran student success influences the communities in which they live. This manuscript includes a comprehensive literature review examining rural veterans in the United States, particularly in higher education, and develops a framework for community colleges to better understand the needs of their rural veteran populations. We conclude by offering several promising practices to effectively serve this diverse population.

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Section: Introductionmentioning

confidence: 99%

“…For example, Sullivan et al. (2022) found that most messaging to student veterans does not look at veteran integration, but rather focuses on veterans being a demographic separate from university life (p.54).…”

Section: Introductionmentioning

confidence: 99%

Understanding rural veterans: Toward a conceptual framework of service

Jordon,

Alves

2024

New Drctns Community Coll

View full text Add to dashboard Cite

show abstract

Framing of Student Veterans in Higher Education Institutions’ Marketing Messages

Cited by 1 publication

References 24 publications

Understanding rural veterans: Toward a conceptual framework of service

Understanding rural veterans: Toward a conceptual framework of service

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