Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness

Lenne, Orpha de; Vandenbosch, Laura; Smits, Tim; Eggermont, Steven

doi:10.1016/j.bodyim.2021.03.003

Cited by 23 publications

(15 citation statements)

References 45 publications

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“…We focus on services offered by beauty brands because beauty products are often linked with body image and self‐esteem (de Lenne et al, 2021). In addition, beauty brands are more innovative than other brands in terms of integrating the latest technologies into the services that they offer to customers, and Generation Z women often relate to beauty and cosmetics products and are these brands' biggest buyers (Knit, 2022).…”

Section: Introductionmentioning

confidence: 99%

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Ameen

Cheah

Kumar

2022

Psychology and Marketing

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Research is needed to identify novel ways to influence Generation Z female consumers' behavior when they interact with various technologies. This study investigates how experiences of using augmented reality, artificial intelligenceenabled chatbots, and social media when interacting with beauty brands affect body image, self-esteem, and purchase behavior among female consumers in Generation Z. Through three studies, we propose and test a model drawing on social comparison theory. In Study 1, a survey was completed by Generation Z women (n = 1118). In Study 2 and Study 3, two laboratory experiments were conducted with Generation Z women in Malaysia (n = 250 and n = 200). We show that (1) Generation Z women's perceived augmentation positively affects their body image, self-esteem, and actual purchase behavior; (2) although trust in social media celebrities positively affects Generation Z women's body image and self-esteem, the addictive use of social media does not have significant effects; (3) the chatbot support type (assistant vs. friend) has a significant impact on these women's experience; and (4) brand attachment, reputation, and awareness do not have significant effects. This article provides important implications for theory and practice on the behavior of Generation Z females when interacting with various technologies.

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Section: Introductionmentioning

confidence: 99%

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Ameen

Cheah

Kumar

2022

Psychology and Marketing

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“…Because advertisements rely on the audience to create meaning, they tend to use stereotypes shared by a mass audience (Kang, 1997). This stereotypical depiction of women and men has been found in many studies (e.g., Belknap and Leonard, 1991;Lenne et al, 2021). According to the results of these studies, advertisements have consistently confined women to traditional mother-, home-or beauty/sexoriented roles that are not representative of women's diversity.…”

Section: Framing Theorymentioning

confidence: 91%

Untitled

2022

AJMMC

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is an Athens-based World Association of Academics and Researchers based in Athens. ATINER is an independent and non-profit Association with a Mission to become a forum where Academics and Researchers from all over the world can meet in Athens, exchange ideas on their research and discuss future developments in their disciplines, as well as engage with professionals from other fields. Athens was chosen because of its long history of academic gatherings, which go back thousands of years to Plato's Academy and Aristotle's Lyceum. Both these historic places are within walking distance from ATINER's downtown offices. Since antiquity, Athens was an open city. In the words of Pericles, Athens"…is open to the world, we never expel a foreigner from learning or seeing". ("Pericles' Funeral Oration", in Thucydides, The History of the Peloponnesian War). It is ATINER's mission to revive the glory of Ancient Athens by inviting the World AcademicCommunity to the city, to learn from each other in an environment of freedom and respect for other people's opinions and beliefs. After all, the free expression of one's opinion formed the basis for the development of democracy, and Athens was its cradle. As it turned out, the Golden Age of Athens was in fact, the Golden Age of the Western Civilization. Education and (Re)searching for the 'truth' are the pillars of any free (democratic) society. This is the reason why Education and Research are the two core words in ATINER's name.

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“…Rather few studies have hitherto examined the role of humanlike body shapes in influencing consumer responses. As sociocultural theories of body image have highlighted the role of social discourse in promoting pursuit of the thin-ideal (e.g., Nutter et al, 2021; Rodgers & Rachel, 2016), idealized slim body shapes are frequently adopted and examined in advertising (e.g., de Lenne et al, 2021; Yu, 2014). At the same time, weight-focused social discourse has gained ground, focused on the goal of maintaining body weight within the “healthy” boundaries (Rodgers & Rachel, 2016).…”

Section: Theoretical Background and Conceptual Frameworkmentioning

confidence: 99%

Chubby or thin? Investigation of (in)congruity between product body shapes and internal warmth/competence.

Bing¹,

Mai²,

Mo³

2023

Journal of Experimental Psychology: Applied

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Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness

Cited by 23 publications

References 45 publications

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Untitled

Chubby or thin? Investigation of (in)congruity between product body shapes and internal warmth/competence.

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