“…The dominant political orientation of that outrage is 'reactionary popular' (Sparks, 1992: 41) or 'right-wing populism' (Hallin and Mancini, 2004: 211) that tends to blame social problems on folk devils such as benefits 'scroungers', which could construct, or at least reinforce, a populist imagined community (Conboy, 2006). However, there are also left-leaning, Labour party-supporting tabloids, which stake a similar claim to speak for the ordinary citizen but avoid demeaning benefits claimants in the same way (Harper, 2014). This article will examine the use of personal narratives in two campaigns against a controversial welfare reform popularly known as the 'bedroom tax' that ran in the Daily Mirror and Sunday People over the course of 2013, to evaluate whether they succeeded in translating the individual narratives of suffering into political advocacy.…”