Franchise capabilities and system performance: A configurational perspective

Perdreau, Frédéric; Nadant, Anne‐Laure Le; Khelil, Nabil

doi:10.1016/j.indmarman.2023.07.004

Cited by 2 publications

(5 citation statements)

References 86 publications

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“…Factors supporting the franchise owner's franchise may be more important than the franchise owner's franchise support factors [60,75]. This research discusses applying the results to business use for executives or entrepreneurs, including future research directions [7,48,67].…”

Section: Franchise Supportmentioning

confidence: 99%

“…This topic presents the model using the method of comparing past research with the work presented in Table 4, which is based on the grouping of reviewed research studies shown in Table 1 (about franchising business and theory) [3,7,8,10,16,20,23,24,27,[33][34][35][36]46,47,[51][52][53]57,[61][62][63], Table 2 (factors influencing the decision-making process) [45,52,53,57,[67][68][69], and Table 3 (decision-making process) [52,53,68,70]. The researcher has organized the research work into three groups: the first group details the research related to franchise business theory, the second group is research related to factors influencing franchise investment decisions [52,53,70], and the third group is a research study related to the decision-making process for investing in cosmetics and dietary supplement franchises [38].…”

Section: Formulate Modelmentioning

confidence: 99%

“…This research explores the significance of reputation and brand, emphasizing the creation of a brand that is renowned, widely accepted by investors or consumers, and enjoys widespread recognition. Such a well-established brand not only cultivates a loyal customer base but also sustains market demand, attributed to its low marketing expenses and general consumer familiarity [7,13,31].…”

Section: Franchise Reputationmentioning

confidence: 99%

“…This journey unfolds within an increasingly competitive economic environment characterized by domestic and international competitors. Consequently, new entrepreneurs face elevated risks and are likely to encounter challenges [7,8] as they strive to establish themselves in the market [9]. Therefore, a franchise business is another attractive and internationally accepted option that can reduce the limitations mentioned above.…”

Section: Introductionmentioning

confidence: 99%

“…Creating products that cater to the needs of consumers is also a crucial factor in developing a successful strategy for cosmetics and dietary supplement franchise businesses. Therefore, it can be concluded that there are factors that contribute to the success of the franchise business [7,8,10,16,20,23,24,27,[33][34][35][36].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Suttidharm,

Leelasantitham

2024

Sustainability

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Franchise businesses have demonstrated resilience before, through, and after the circumstances of COVID-19. This can be attributed to the inherent appeal of rapid success and risk mitigation for investors. Therefore, investors are attached to engaging in a franchise business model. Fierce competition exists among franchise businesses, with numerous brands within the same industry, especially the cosmetic and dietary supplement franchise category, which has garnered significant popularity in Southeast Asia, particularly Thailand. The expansion of this franchise category has accelerated, surpassing the growth rates observed in other countries. Investment decisions across various investor levels are influenced by diverse factors, including intense competition, contributing to the rapid expansion. Therefore, a comprehensive study and understanding of the investment behavior of cosmetic and dietary supplement franchise businesses has become imperative. The success of a franchise business hinges on different factors encompassing decisions made before, during, and after investments. This study delves into the decision-making behaviors preceding and following investments across different investor levels in the cosmetics and dietary supplement franchise industry, utilizing fundamental aspects derived from rational choice theory (RCT) and additional variables. The researcher gathered responses through questionnaires from 490 respondents with investment experience in the cosmetics and dietary supplement franchise business. The study revealed that factors postulated in this study significantly influenced investment choices within cosmetics and dietary supplement franchises. When segmented based on investor levels, distinct considerations emerged for each group. Furthermore, there is a compelling need for cosmetic and dietary supplement franchise owners to implement enhancements in services to uphold and expand investor bases, representing an intense challenge in the cosmetics and dietary supplement franchise business nowadays. This study is intended only for individuals with prior investment experience in the cosmetics and dietary supplement franchise industry. It focuses on examining the factors that influence investment decisions both before and after the initial investment, particularly with regard to dietary supplement and cosmetics franchises.

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Section: Franchise Supportmentioning

confidence: 99%

Section: Formulate Modelmentioning

confidence: 99%

Section: Franchise Reputationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Suttidharm,

Leelasantitham

2024

Sustainability

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Digital marketing capabilities, entrepreneurial orientation and franchise systems' performance

Dermonde,

Brandão Fischer,

Moraes

2024

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PurposeWe adopt the conceptual lens of the Dynamic Capabilities Approach to evaluate the relationship between Entrepreneurial Orientation (EO), Digital Marketing Capabilities (DMC), and Performance in Brazilian franchises.Design/methodology/approachWe applied a survey with franchisors at the Brazilian Franchising Association Expo 2022. Data were collected for 145 franchise systems. We used Partial Least Squares Structural Equation Modeling and tested two distinct models. Model 1 presents the direct effects of EO and DMC on Performance. In Model 2 we include the mediation effect of DMC on the relationship between EO and Performance.FindingsAligned with prior literature, in our first model we found a direct association between EO and Performance and between DMC and Performance. In our second model, when analyzing the combination of EO and DMC, we observed a full mediation effect of DMC in the relationship between EO and performance, and an indirect effect of EO on performance.Originality/valueWe advance in the debate of the relationship between EO and Performance in the franchise context, adding to our model the DMC perspective. Findings shed light on the importance of digital marketing capabilities for franchise systems. These elements open important avenues for dedicated research to further understand how digitalization process can be redefining the drivers of performance in entrepreneurial firms.

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Franchise capabilities and system performance: A configurational perspective

Cited by 2 publications

References 86 publications

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Digital marketing capabilities, entrepreneurial orientation and franchise systems' performance

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