“…She identifies as specific aspects of RBV in this context as: familiness, the 3P model (parsimony, personalism, and particularism), long term orientation, social capital, and the resource management model for wealth creation. Familiness is one of the most relevant and represents an intangible one which confers competitive advantage to family firms (since non-family firms do not possess it) (Chirico, Ireland, & Sirmon, 2011). The concept of familiness refers to "the unique bundle of resources a particular firm has because of the systems interaction between the family, its individual members, and the business" (Habbershon & Williams, 1999 :11).…”