2021
DOI: 10.1002/mar.21479
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Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media

Abstract: Social media platforms are facing increasing tensions in balancing the desire to maintain freedom of expression with limiting the spread of fake news and misinformation. This study investigates whether giving primacy to the source of misinformation on Facebook influences users' sharing behaviour. Two experimental studies show that when fake news is presented in a source‐primacy format, users are less likely to share the post because of reduced trust in the message and increased perceptions of deceptive intent.… Show more

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Cited by 41 publications
(40 citation statements)
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References 100 publications
(160 reference statements)
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“…These consumers, therefore, have to rely on secondary sources (e.g., news, WOM) for information. Given the prevalence of unproven, biased, or even fake information, consumers are more likely to get exaggerated or inconsistent information, making the situation seem more serve and uncertain (Borges‐Tiago et al, 2020 ; Di Domenico et al, 2021 ; Pennycook & Rand, 2019 ). As a result, individuals further from the crisis may evaluate the situation less objectively and are more likely to panic about the virus.…”
Section: Conceptual Developmentmentioning
confidence: 99%
“…These consumers, therefore, have to rely on secondary sources (e.g., news, WOM) for information. Given the prevalence of unproven, biased, or even fake information, consumers are more likely to get exaggerated or inconsistent information, making the situation seem more serve and uncertain (Borges‐Tiago et al, 2020 ; Di Domenico et al, 2021 ; Pennycook & Rand, 2019 ). As a result, individuals further from the crisis may evaluate the situation less objectively and are more likely to panic about the virus.…”
Section: Conceptual Developmentmentioning
confidence: 99%
“…Fake reviews have received growing attention from researchers (Martinez-Torres and Toral, 2019). Fake information can be detected using source information (Di Domenico et al , 2021) or message information (Banerjee et al , 2017). In this research, we focus on analyzing the message content.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Unverified information sharing emphasizes people's sharing without authenticating the information (Laato et al, 2020), and the shared information could be either true or false. By contrast, misinformation sharing refers to people's sharing of incorrect information that is created without the intention of causing harm (Madraki et al, 2021), whereas fake news sharing describes individuals' sharing of false information that is intentionally created to mislead readers (Di Domenico et al, 2021). The rapidly evolving situation of the COVID-19 pandemic and the information overload have made it increasingly difficult for ordinary people to differentiate between misinformation, fake news, and facts (Eysenbach, 2020;Huynh, 2020).…”
Section: Introductionmentioning
confidence: 99%