“…In order to overcome some of these limitations, different techniques for evaluating consumer perception of a food product have been developed, including Repertory Grid (Kelly, 1955;Russell & Cox, 2004), Free Choice Profiling (Narain, Paterson, & Reid, 2004;Williams & Langron, 1984), and Free Sorting method (Faye et al, 2006;Giboreau, Navarro, Faye, & Dumortier, 2001;Popper & Heymann, 1996). Besides, ten Kleij and Musters (2003) proposed text analysis of open-ended questions as a complementary method to preference mapping.…”